Large corporations/enterprises, educational institutions and government agencies evaluate and purchase software apps (for internal use by their employees and/or students) based on compliance with well-established standards, with accessibility being a key criteria. Your app will miss out on this entire user group if it is not accessible.Īnother reason why accessible apps reach more customers is due to their compliance with accessibility standards and guidelines. The working age population is important because this is the category of users that is most likely to be comfortable with using computers and software apps on a regular basis. About 34.7 percent of this population is employed. Per the US Census: Disability Among the Working Age Population: 20 report, there are 19.5 million people (or about 10% of the population) in the working age group (16 to 64 years) that have a disability. Improved healthcare has resulted in the growth of the number of people overcoming their disabilities and being able to be employed. With such aids, more people can use your app. These individuals require software apps to be accessible via settings and assistive technologies (ATs), such as speech recognition, a screen reader or a magnifier. Why does an accessible app reach more customers?Īccessibility impacts more users than you think as disabilities range from slight vision impairments to paralysis. This blog post shows you how to address the above areas in Windows store apps written in XAML and C++/C# and those written in HTML and JavaScript. When making an app accessible, focus on these areas: If you’d like more information on what accessibility means, see Introduction to Accessibility.
Software accessibility means ensuring that programs and functionality are easily available to the widest range of users, including those who have disabilities and impairments. You might be asking, ‘”Now, what really is accessibility”? Making your app accessible is an easy way to do so. As an app developer, you’re likely always on the lookout for ways to reach more customers and broaden your app’s user base.
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